A hotly debated term in the music industry, 360 deals have indeed managed to capture the attention of record labels and artists alike. It is important for any artist whether solo act, band member or producer to understand exactly how these deals work and who ends up with the bigger …

Twitter has gradually found its way into the lives of the global audiences. In fact it has moved from being an optional way of communication to a dependable tool. A toll especially useful to marketing efforts.
Newcomers would not naturally find it user friendly but once they get going they realize …

If you are an artist and you are finding ways to create a buzz without having to pay a lot of money for advertisements and full-scale campaigns, you will need a knock-out web design and social media sites to display your talents effectively.
The most important rule in social media marketing …

A press kit is a pack of informational material used by individuals and/or groups for promotional purposes. Also known as promo kit, media kit, or (in case of artists) artist pack, it is a valuable marketing tool that introduces the world to the products, services, and …

It’s heartbreaking to see news about how Haiti is faring right now, despite the overflowing help the country has been receiving since the magnitude 7 earthquake. Just last week, a miracle happened when rescuers were able to save a still alive man stuck beneath mammoth debris that was once a …

If you are one of those people who are deeply—or even vaguely—interested in music and all aspects of it, you would recognize ASCAP and BMI even from afar. ASCAP stands for American Society of Composers, Authors and Publishers while BMI is Broadcast Music Incorporated. Both are very powerful in the …