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Artist Development

This category contains 4 posts

Understanding the 360 Deal – Multiple Rights Deals

A hotly debated term in the music industry, 360 deals have indeed managed to capture the attention of record labels and artists alike. It is important for any artist whether solo act, band member or producer to understand exactly how these deals work and who ends up with the bigger payoff. Before I get started [...]

The Reality of Artist Development Deals at Major Labels

Creating a buzz with social media and web design

If you are an artist and you are finding ways to create a buzz without having to pay a lot of money for advertisements and full-scale campaigns, you will need a knock-out web design and social media sites to display your talents effectively. The most important rule in social media marketing is being able to [...]

Press Kits for Promoting Artistic Talent

A press kit is a pack of informational material used by individuals and/or groups for promotional purposes. Also known as promo kit, media kit, or (in case of artists) artist pack, it is a valuable marketing tool that introduces the world to the products, services, and or talent of the individual/group. While every press kit [...]