Category : Business Development, Music Industry, Videos
Category : Artist Development, Artist Marketing, Music Contracts, Music Industry
A hotly debated term in the music industry, 360 deals have indeed managed to capture the attention of record labels and artists alike. It is important for any artist whether solo act, band member or producer to understand exactly how these deals work and who ends up with the bigger payoff. Before I get started explaining what a 360 deal encompasses I would like to take a few steps back and remind us all of what has been the purpose of a record label in the past and how the business model has changed.
If you are one of those people who are deeply—or even vaguely—interested in music and all aspects of it, you would recognize ASCAP and BMI even from afar. ASCAP stands for American Society of Composers, Authors and Publishers while BMI is Broadcast Music Incorporated. Both are very powerful in the music industry, even to a point where they are considered as the authorities within the industry.