A press kit is a pack of informational material used by individuals and/or groups for promotional purposes. Also known as promo kit, media kit, or (in case of artists) artist pack, it is a valuable marketing tool that introduces the world to the products, services, and or talent of the individual/group. While every press kit needs to be personalized according to individual needs, talent, and target audience, the key components of a press kit must include: a resume, press releases, positive reviews and/awards, at least one high quality color photo of the artist, contact details, and a CD carrying clips of the artist’s talent. In today’s world of Internet marketing, these promotional materials are usually included in an easily down loadable format (usually a PDF document) to make a digital press kit.